CASE STUDY: T-MOBILE STORE GRAND OPENINGS BACKGROUND T-Mobile, a leading wireless communication services provider in the United States, partnered with Kevin Glenn of MyAmi Experiential event marketing company and The Summit Group to raise awareness and drive foot traffic to new store locations across seven markets. The main goal was to increase brand awareness and acquire new customers by promoting the new store locations. STRATEGY Kevin Glenn, executed a comprehensive event marketing strategy to promote T-Mobile's new store locations. The strategy involved the following tactics: Brand Ambassador Campaign: Brand ambassadors canvassed flyers in high traffic areas and retail parking lots within proximity to their assigned store locations. The brand ambassadors were trained to provide information about T-Mobile's products and services to potential customers and invite them to visit the new store locations. Event Execution: Kevin Glenn executed 50 event days for 10 new store ...
Posts
Showing posts from March, 2023
Event Marketing Case Study: NYX Professional Makeup
- Get link
- X
- Other Apps
Client: NYX Professional Makeup Challenge: NYX Professional Makeup wanted to promote its brand and products in New York City by creating an experiential marketing campaign that would increase brand awareness and engagement with its target audience. Solution: Kevin Glenn of MyAmi Experiential worked closely with NYX Professional Makeup to create a unique experiential marketing campaign that involved converting a food truck into a Beauty + Swag Truck, complete with three makeup stations, a vanity, social media staging area, and an integrated AV monitor. The team also hired, contracted, managed, and trained a local manager, brand ambassadors, and a security team to execute a two-week guerrilla and event schedule. The Beauty + Swag Truck was strategically placed at various locations throughout New York City, such as popular tourist destinations, college campuses, and busy intersections. This allowed the team to reach a diverse and large audience. In addition, MyAmi Experiential also ...
- Get link
- X
- Other Apps
Event marketing is an innovative approach to promoting products or services that has become increasingly popular in recent years. MyAmi Experiential is a leading event marketing agency based in Miami, Florida, that specializes in helping beverage companies reach a wider audience in the South Florida area. With years of experience in event marketing, the team at MyAmi Experiential has a deep understanding of how to create memorable experiences that engage potential customers and leave a lasting impression. By using a range of event marketing techniques and tactics, MyAmi Experiential can help beverage companies promote their products and reach a much larger audience. One of the key benefits of event marketing is the ability to create immersive experiences that showcase the unique features of a beverage. MyAmi Experiential can organize product launch events that are designed to generate buzz and excitement around the product. These events can be tailored to the specific needs and goal...