CASE STUDY: T-MOBILE STORE GRAND OPENINGS

BACKGROUND

T-Mobile, a leading wireless communication services provider in the United States, partnered with Kevin Glenn of MyAmi Experiential event marketing company and The Summit Group to raise awareness and drive foot traffic to new store locations across seven markets. The main goal was to increase brand awareness and acquire new customers by promoting the new store locations.

STRATEGY

Kevin Glenn, executed a comprehensive event marketing strategy to promote T-Mobile's new store locations. The strategy involved the following tactics:

Brand Ambassador Campaign: Brand ambassadors canvassed flyers in high traffic areas and retail parking lots within proximity to their assigned store locations. The brand ambassadors were trained to provide information about T-Mobile's products and services to potential customers and invite them to visit the new store locations.

Event Execution: Kevin Glenn executed 50 event days for 10 new store locations across 7 markets. The events were designed to create excitement and generate buzz around the new store openings.

RESULTS

The event marketing campaign was successful in achieving the desired results. The following results were achieved:

• 39,300+ flyers were distributed, which resulted in a high number of potential customers visiting the new store locations.

• 45,700+ active impressions were generated through the brand ambassador campaign and event execution. Active impressions refer to the number of people who actively engaged with the campaign by accepting flyers, interacting with brand ambassadors, and attending events.

• 99,675+ passive impressions were generated through the campaign. Passive impressions refer to the number of people who saw the campaign but did not actively engage with it.

CONCLUSION

The T-Mobile store grand opening event marketing campaign executed by Kevin Glenn and The Summit Group was successful in achieving its goal of increasing brand awareness and acquiring new customers for T-Mobile's new store locations. The campaign generated high levels of active and passive impressions, resulting in increased foot traffic to the new store locations. The campaign also demonstrated the effectiveness of event marketing in creating excitement and generating buzz around new store openings.
MyAmi Experiential Marketing
MyAmi Experiential NYX Case Study

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